OMM 615 Strategies Marketing/Advertising/Public Relations

OMM 615 Strategies Marketing/Advertising/Public Relations

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This course explores practical ways to develop organizational communication plans that integrate marketing, advertising and public relations strategies. Emphasis is given to the dynamic process of managerial decision-making required to implement an integrated communication plan effectively in order to achieve organizational goals. Offered online.

OMM 615 Week 1 Assignment Brand Name and Corporate Image
OMM 615 Week 2 Assignment IMC Tactics
OMM 615 Week 3 Assignment Executional Frameworks
OMM 615 Week 4 Assignment Consumer Promotions
OMM 615 Week 5 Assignment Advertising Research