OMM 615 Week 5 Assignment
Advertising Research
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Advertising Research
As discussed earlier, market
segmentation strategies can include demographics, psychographics, and
geographics.
In a three- to four-page paper
(excluding the title and reference pages) describe three academic disciplines
that can play a role in advertising research (examples of academic disciplines
include psychology, statistics, economics, sociology, information technology,
etc.) and explain the unique contribution each discipline makes to
understanding consumers and the marketplace.
Your paper must be formatted
according to APA style as outlined in the Ashford Writing Center, and it must
include referenced citations from the text and at least two scholarly sources
from the Ashford University Library.
Carefully review the Grading
Rubric for the criteria that will be used to evaluate your assignment.
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